more information
Staff
Paloma Aderman
(paderman@cityofsacramento.org)Sales & Marketing Coordinator
Paloma is a long-time Sacramento resident who brings a wealth of knowledge and experience to the Sacramento CVB. As the Sales and Marketing Coordinator, Paloma coordinates the Sacramento Gold Card consumer travel program as well as the calendar of events, is the liaison between Creative Services and the Marketing department, works with the Multicultural Affairs department and provides support to the Sales and Marketing teams.
Prior to joining the SCVB, Paloma worked for Edelman Public Relations as an Account Executive and was responsible for providing targeted media outreach, diversity outreach and strategic research for clients such as the California Travel and Tourism Commission, Mariposa County Visitors Bureau and Six Flags Marine World.
In addition, Paloma interned for Governor Arnold Schwarzenegger in the office of First Lady Maria Shriver at the State Capitol in Sacramento. She assisted with media monitoring, constituent affairs, and event planning projects such as the Governor and First Lady’s Conference on Women and Families and a local Feed the Children Event.
Paloma graduated magna cum laude from California State University, Sacramento, with a Bachelor of Arts in Communication Studies. In her spare time, Paloma enjoys being with her family, playing music, visiting art galleries, cooking and traveling to the beach.
