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Staff
Rebecca Fong
(rsfong@cityofsacramento.org)Market Intelligence Coordinator
The SCVB prides itself on establishing – rather than following – best practices which led to the creation of the Market Intelligence position.
As Market Intelligence Coordinator, Rebecca Fong’s role is to identify ‘good-fit’ prospects, which will ultimately become sales leads for the convention sales teams. This is done through analyzing DMAI (formerly IACVB) MINT (Meeting Industry Network) reports, trade show attendee rosters, outdated sales files, industry directories and any other potential resources. In essence, Fong turns over every rock to find potential clients.
In addition, she keeps abreast of trends in the convention & travel industry, monitors the product development of competing destinations, and follows the changing landscape of Sacramento’s assets.
Prior to joining the SCVB, Fong garnered marketing experience in the music recording and mobile telecommunications industries, and was most recently with The Salvation Army in a similarly progressive marketing/fundraising role. She is a graduate of Washington & Jefferson College in Pennsylvania and in her spare time she enjoys listening to music, reading, cooking and tries to save the world before bedtime.
